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What is Web Strategy and How to Create One in 6 Steps

When it comes to building a great website, it’s hard to understate the importance of your website navigation. Though it’s not as flashy as some other topics, getting it wrong could cost your business tens of thousands of dollars.

For instance, consider the following blunders:

  • A prospective client doesn’t realize that you offer a specific service so they don’t reach out to you
  • An existing customer loses trust in your brand because your navigation is so confusing
  • Your website navigation is so convoluted that a third or more of your visitors don’t understand what your company even does

Want to steer clear of such mistakes? Keep reading and I’ll get you 6 pointers for creating rock-solid navigation.

1. Be Choosy with the Number of Links in your Website Navigation

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When everything is important, nothing is important.

2. Prioritize Usability

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3. Consider Using a Utility Bar

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