So how do you go about creating a web strategy that will not only grow your website but break that cycle? Follow these six steps to develop a web strategy that works!
- Establish Attainable Goals
- Create a Plan for Ongoing Maintenance
- Be Relentless about Improvements
- Budget for Uncertainties
Let’s dive right in and look at each part of building a web strategy in detail:
Contrast this with search engine optimization (SEO) that generally can take 6-12 months before you start seeing results.
1. Establish Attainable Goals
The very first step is one of the most important. Writing down attainable goals actually serves two purposes in regards to web strategy: it puts your ideas into a concrete form and can actually shape how you go about designing or redesigning various website elements in order to better attain said goals.
Whether you’re creating an information site, a blog or a more visually-oriented space, having goals that align with your site will allow you to pour your creative and developmental talents into designing and incorporating facets of an improved user experience that fit those goals — creating a win-win for you and your site.
2. Create a Plan for Ongoing Maintenance
Many websites grow stale simply because they have no plans for ongoing maintenance. But things do change over time — technology and trends march on, and any website which ignores this does so at its peril. Custom WordPress development may need to be done. Plugins or services need to be updated, new items or services added, and so on.
Each one of these doesn’t necessarily mean a complete overhaul, but oftentimes, businesses believe a complete overhaul is needed because they want to integrate so many new things at one time, rather than integrating them over time as they become available and as it becomes a smart decision to do so.
Focus on starter project where you can prove yourself to your potential referral partner. Then if it works? You guessed it… keep investing!
Believe me. The moment you have a real sales call from a client that visited your website due to a referral partner, you’ll be ecstatic. Who knows, maybe you’ll even become a believer in marketing.
